Net Now - Valuing UX Design
Friday, December 12, 2003
Here's the info for the IA Summit in Austin (my old hometown of 2 years: 1998-2000):
I created this blog to test how good I'd be at posting to it -- in reality, i think i shot myself in the foot. because it's just a test and contains just-for-me content and i'm not telling anyone about, then i don't post to it.
Anyway, it recently came to my attention that a few people had found this content on their own and had read it. So if you are reading this, please drop me an email to say "hi" and let me know what you like.
I'm speaking at the Information Architecture Summit in Austin, TX -- February 27 - 29, 2003:

ROI of User Experience

“ROI” has been the buzzword of the year. Whether justifying budgets or deciding how to allocate resources, design management professionals are struggling to define the real business impacts of high-quality user experience. Despite this growing interest, little research has drawn a clear link between user experience and business results.

In 2003 Adaptive Path partnered with researchers at UC Berkeley’s Haas School of Business and a distinguished panel of independent advisors to conduct a study that would identify best practices and common obstacles in linking user experience investments to business returns.

This session will unveil the results of this 6-month research study. This session will give you:
• 7 case studies, including KQED, Cathay Pacific Airlines, and Bank of America
• Best practices for gathering value metrics and using them to guide user experience management decisions
• Proven methods for prioritizing projects based on value criteria
• A framework for understanding how ROI and other value metrics can get you credibility, resources, and ultimately better designs
• 10 techniques for measurement that can be used immediately by managers

Advisory Panel: Sara Beckman, PhD, Professor, Haas School of Business; Harry Rich, Director, UK Design Council; Peter Morville, Semantic Studios; Suzanne Van Cleve, Director, PeopleSoft.com; Andrew Anker, August Capital.


Janice Fraser, Partner, Adaptive Path
Janice Fraser is a founding partner of Adaptive Path, a premier user experience firm. She has worked in high-tech media for over a decade, and pioneered consumer Web applications for Netscape in 1996. Other clients include The United Nations, PeopleSoft, Intel, and Weight Watchers.
Janice is a featured speaker for the Nielsen/Norman User Experience World tour, the founder of four startup companies, and was previously managing editor for IDG Communications.
In addition to her work with Adaptive Path, Janice teaches interaction design at San Francisco State University's Multimedia Studies Program, where she instructs students in high-level interaction design, the business side of user experience, ROI, and politics management.
Her credentials include leading sites in the U.S. and overseas, such as WellsFargo.com, Verisign, NewsCorp, BarnesandNoble.com, SGI, and LineOne.
Janice is a frequent contributor to industry publications such as Boxes and Arrows, and has spoken at conferences including Seybold, South by Southwest, AIGA’s GAIN, CMP Media's WEB shows.

Scott Hirsch, MBA, UC-Berkeley Haas School of Business
Scott Hirsch is a consultant specializing in project finance and development processes. He is also the lead author of "Return on Investment of User Experience Design: Case Studies in Business Analysis and Project Valuation,” a collaborative study sponsored by Adaptive Path and researchers from UC Berkeley's Haas School of Business. Scott's recent clients include Google, Wells Fargo, Weight Watchers, and Network Associates.
Scott helps clients understand and measure the business value of their online user experience by examining their entire Web development process with an emphasis on project selection, financing, evaluation, and accountability. This analysis provides clients with project-success criteria and financial metrics designed to capture valuable user experience data and prioritize future Web development projects.
During his graduate studies, Scott extensively researched emerging techniques for using financial information analysis to value product design and development processes. He has presented on his research and client experience at the DUX 2003 conference and was a featured speaker for BayCHI's monthly program in December 2003.
Scott previously developed and evaluated AmeriCorps programs at the Texas Commission on Volunteerism and Community Service in Austin, Texas. Scott has an MBA from UC Berkeley's Haas School of Business and a double BA in English and Geology from the University of Virginia.

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